Don't Make Your Customers Read Boring Stuff
I confess. I’ve written some yawn-inducing content. I’ve used blasé, worn-out words like “enable” and “deliver” and “maximize.” And I’ve...
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Chords of Content
THE CROSSROADS OF MUSIC AND B2B CONTENT
Denise Hamilton
May 10, 20232 min read
Good Content Requires More Than Just Good Input
My son’s Little League baseball team was down 11 to zero. It wasn’t easy to watch all those nine-year-olds hanging their heads in a group...
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Julie Levitch
Apr 23, 20232 min read
Project Managers: Keeping the Beat of Content Production
As a B2B content marketer, I find it difficult to calculate the benefits of high quality, content marketing programs. They’re simply too...
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Denise Hamilton
Apr 10, 20232 min read
Dreamers and Their Dreams
The dreamers behind technology innovation are often unheralded—we don’t hear much about how they think or who they are. We experience...
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Denise Hamilton
Apr 10, 20232 min read
Too Much Planning or Not Enough?
Getting out B2B content in a timely manner comes with two typical problems. And I see both sides. Side one speaks to the writer’s need...
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Julie Levitch
Apr 7, 20233 min read
"Don't You" Forget about Your Content Writer
For Gen Xers like me, a song that undeniably defines our generation is the hit spawned from the movie The Breakfast Club—“Don’t You...
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