Chords of Content

Julie Levitch

May 10, 20232 min read

Don't Make Your Customers Read Boring Stuff

I confess. I’ve written some yawn-inducing content. I’ve used blasé, worn-out words like “enable” and “deliver” and “maximize.” And I’ve...

Denise Hamilton

May 10, 20232 min read

Good Content Requires More Than Just Good Input

My son’s Little League baseball team was down 11 to zero. It wasn’t easy to watch all those nine-year-olds hanging their heads in a group...

Julie Levitch

Apr 23, 20232 min read

Project Managers: Keeping the Beat of Content Production

As a B2B content marketer, I find it difficult to calculate the benefits of high quality, content marketing programs. They’re simply too...

Denise Hamilton

Apr 10, 20232 min read

Dreamers and Their Dreams

The dreamers behind technology innovation are often unheralded—we don’t hear much about how they think or who they are. We experience...

Denise Hamilton

Apr 10, 20232 min read

Too Much Planning or Not Enough?

Getting out B2B content in a timely manner comes with two typical problems. And I see both sides. Side one speaks to the writer’s need...

Julie Levitch

Apr 7, 20233 min read

"Don't You" Forget about Your Content Writer

For Gen Xers like me, a song that undeniably defines our generation is the hit spawned from the movie The Breakfast Club—“Don’t You...